Yook is a small team in Hamburg with a big vision: to make climate-conscious purchasing decisions possible for everyone! Yook develops smart, digital climate protection solutions for online retailers. Founded by climate activist Varena Junge and software developer Antoine Verger, their top priorities are effectiveness, transparency and simplicity.
When it comes to climate change, many people immediately think of mobility and energy because of fossil fuels. True enough. But one important area is often forgotten: shopping behaviour, i.e. our personal consumption. At 40% of the personal footprint, this contributes substantially to climate change and is twice as high in Germany as the global average. With the help of our partner Yook, we want to do something about this. And we do this with every online purchase.
Good products make our lives easier or more beautiful in many places - but carbon dioxide (CO2) emissions are created when products are manufactured, shipped and used. Yook makes it easy to offset these emissions by financing and supporting selected projects that reduce CO2 emissions elsewhere or remove them directly from the atmosphere. For this purpose, Yook cooperates with hand-picked climate protection projects such as Fairventures. Fairventures is convinced that reforestation is more than just planting trees. That is why they strive for an ecologically, socially and also economically sustainable solution that benefits everyone.
The jungles of Borneo are home to orangutans, elephants and wild cats. But this unique ecosystem is in danger. Illegal deforestation and the expansion of palm oil plantations threaten the livelihoods of local people and animals and contribute to worsening climate change. Therefore, Fairventures has a clear objective: to reforest deforested land and areas threatened by palm oil plantations. In addition to reforestation, the focus is on working with the local population. The active teaching of reforestation techniques enables the smallholders to earn a long-term income and helps to ensure the success of the project in the long term.
You can easily add your contribution to climate protection in the shopping basket with just one click - the "click for the climate"!