{"product_id":"flex-appeal","title":"FLEX APPEAL - The changing face of '70S skateboard culture","description":"\u003cp\u003eCalifornia in the late 1970s: skateboarding explodes as culture, fueled by rapid innovation and a bold new aesthetic. \u003cem\u003eFlex Appeal\u003c\/em\u003e captures this golden era through the story of Fibreflex, one of its defining brands.\u003c\/p\u003e\n\u003cp\u003eAnchored by Stefan Ytterborn’s collection of boards from 1975–79, and enriched by the photography of\u003cstrong\u003e \u003c\/strong\u003eJörgen Brennicke and the creative vision of David Gonzalez, the book reveals how skateboarding reshaped performance, identity, and youth culture—long before it went mainstream.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: left;\"\u003eFormat: 21x 26cm\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eFeatures: \u003cspan\u003eFull color, soft cover, stitch bound\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cspan\u003eAuthor: Stefan Ytterborn\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cspan\u003eLanguage: English\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cspan\u003ePages: 298\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan class=\"accordion__toggle h6\"\u003e\u003cspan class=\"text-with-icon gap-4\"\u003eABOUT THE AUTHOR\u003c\/span\u003e\u003cspan class=\"animated-plus group-expanded:rotate\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"accordion__content prose\"\u003eStefan Ytterborn is a visionary entrepreneur and founder of brands like \u003ci\u003ePOC\u003c\/i\u003e and \u003ci\u003eCAKE\u003c\/i\u003e. Known for bridging innovation with lifestyle, he connects performance and culture in ways that resonate globally. His work highlights how products and their stories shape identity and community.\u003c\/div\u003e","brand":"gestalten \u0026 teNeues","offers":[{"title":"Default Title","offer_id":57157390762249,"sku":"4238","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/9564\/2964\/files\/bf0e1e9646fe07a5dcc41a25c284d8512160ac2932b53d4b248168f611390338.png?v=1782488316","url":"https:\/\/rebelfins.com\/products\/flex-appeal","provider":"REBEL SURF COMPANY","version":"1.0","type":"link"}